Apple Inc. (NASDAQ:AAPL) has rolled out its rumored iPhone trade-in program, enabling a consumer to receive a credit that would go toward buying either the new iPhone 5S or the new iPhone 5C, which are expected to be officially announced at a special media event on Sept. 10.

“IPhones hold great value. So, Apple Retail Stores are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling,” Apple representative Amy Bessette said in a statement. “In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.”